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5 Valuable Lessons From Expertly Designed PPC Landing Pages by @josephputnam

Want to improve your PPC campaign and boost conversion rates? Are you ready to learn some useful landing page lessons? Let’s jump right in.The post 5 Valuable Lessons From Expertly Designed PPC Landing...

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10 Must-Haves For Competitive #PPC Lead Generation (On a Budget) by...

A strong, healthy PPC campaign for lead generation isn’t about impressions or traffic, it’s about the cold, hard cash that gets generated from it.The post 10 Must-Haves For Competitive #PPC Lead...

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These 7 New AdWords Tools and Features Will Change Your Campaigns Forever by...

Getting ahead of the curve can give you the competitive edge to outperform your competitors. Here are 7 new AdWords features you should check out this year.The post These 7 New AdWords Tools and...

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How to Use Google Seller Ratings to Beat Your Competition by @PPCJoeC

Google Seller Ratings have been around for several years. The newer phenomenon is its usage skyrocketing since their initial availability. Why the surge?The post How to Use Google Seller Ratings to...

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Google Shopping Campaigns Guide: Tips and Tricks for Beginners

We already know that Google Shopping Campaigns work great for e-commerce companies. But how about for beginners?The post Google Shopping Campaigns Guide: Tips and Tricks for Beginners appeared first on...

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3 Awesome PPC Tips to Attract More Qualified Leads to Your Unglamorous SaaS...

SaaS marketers, listen up! Check out these few PPC tips to incorporate into your paid search efforts and start attracting the traffic that matters.The post 3 Awesome PPC Tips to Attract More Qualified...

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How to Set Up Call-Only Campaigns for Local Businesses by @Rocco_Zebra_Adv

Call Only Campaigns are quick to set up and can boost conversions. This is a tutorial with screenshots on how to get started with call only campaigns.The post How to Set Up Call-Only Campaigns for...

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The Evolution of Retargeting: Interview With Meteora’s Nicholas Waken-Paschal...

When you use retargeting, though, there’s one name that comes to mind -- AdRoll. But there’s a new player in town. And, it’s name is Meteora.The post The Evolution of Retargeting: Interview With...

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Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account by...

It's high time to buckle down and figure out what PPC advertisers can do to nail down more from their mobile advertising endeavor.The post Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC...

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Is Your Landing Page Missing These Critical Conversion Factors? by @searchrook

Solve a problem, make it personal, and go mobile - that sums up the secret of success for every landing page. Jump in to learn how you can do these!The post Is Your Landing Page Missing These Critical...

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5 Ways to Use the 80/20 Rule for AdWords by @Rocco_Zebra_Adv

Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.The post 5 Ways to Use the 80/20 Rule for AdWords by @Rocco_Zebra_Adv appeared...

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7 AdWords Shortcuts to Save You Time and Simplify Your Life by @erinsagin

PPC can suck the life out of you if you’re wasting time on elements that don’t matter. Here are seven AdWords shortcuts to get awesome results in less time.The post 7 AdWords Shortcuts to Save You Time...

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5 Steps for Optimizing Paid Search ROI with Calls by...

If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.The post 5 Steps for Optimizing Paid Search ROI...

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#PPC Worst Practices: 5 “Smart” Strategies That Are Actually Dumb by @erinsagin

Here’s Erin Sagin's list of the top five outdated “best practices” that you should eliminate from your PPC repertoire immediately.The post #PPC Worst Practices: 5 “Smart” Strategies That Are Actually...

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6 #Marketing Metrics That Need to Die by @LarryKim

Inspired by Rachel Sprung's recent post on pointless marketing metrics, here are some stupid marketing metrics that can harm your campaign.The post 6 #Marketing Metrics That Need to Die by @LarryKim...

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3 Stupid-Easy Ways to Combat Ad Fatigue by @ChappyMargot

Ad fatigue causes your ad campaigns to become less effective over time. Here are 3 easy things you can do to ensure you’re not turning off your audience.The post 3 Stupid-Easy Ways to Combat Ad Fatigue...

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Is Your Landing Page Missing These Critical Conversion Factors? by @searchrook

Solve a problem, make it personal, and go mobile - that sums up the secret of success for every landing page. Jump in to learn how you can do these!The post Is Your Landing Page Missing These Critical...

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5 Ways to Use the 80/20 Rule for AdWords by @Rocco_Zebra_Adv

Here is a list of five ways to boost Google AdWords campaigns results instantly with the Pareto Principle, or 80/20 Rule.The post 5 Ways to Use the 80/20 Rule for AdWords by @Rocco_Zebra_Adv appeared...

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7 AdWords Shortcuts to Save You Time and Simplify Your Life by @erinsagin

PPC can suck the life out of you if you’re wasting time on elements that don’t matter. Here are seven AdWords shortcuts to get awesome results in less time.The post 7 AdWords Shortcuts to Save You Time...

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5 Steps for Optimizing Paid Search ROI with Calls by...

If you’re not accounting for phone calls, you’re missing an entire category of data required to optimize paid search ROI and justify your search budget.The post 5 Steps for Optimizing Paid Search ROI...

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